Being a modern email marketer is great! But let’s talk about 15 common mistakes to avoid help you become a better email marketer.
Sometimes, people new to email marketing or even those who know a lot can make mistakes. These mistakes can harm their reputation and clients’ money on advertising.
Mistakes can happen accidentally because someone is in a hurry or doesn’t know better. The good news is that these mistakes can be avoided easily.
Today, we’ll discuss 15 common email marketing mistakes you should avoid. This will help you change your marketing plan quickly and sell more for your company.
Avoid these15 common email marketing mistakes
Using experience to avoid repeating mistakes is a part of the email marketer’s life. We have compiled 15 email mistakes that most marketers make, so you don’t have to make the same ones we have.
All of them are equally important when creating your emails.
Use our experience to avoid making these common email mistakes, as they can directly influence the success of your email marketing campaigns.
Mistake 1: Subject Line
People get lots of emails. A regular workday is too short to read them all.
Most people quickly look at the subject lines and decide whether to open the email.
To make someone read your email, the subject line should:
- Give something valuable to the person getting the email.
- Be short and clear about what the email is about.
- It sounds professional, not like an ad. For example, don’t say, “Lose 20 pounds in two weeks!”
- Be personalized, like using the person’s name.
A lousy subject line is a prevalent mistake in email marketing. But now you know how to make it better.
Mistake 2: Missing Email Previews
Most email programs have a preview that shows a bit about the email’s subject. It’s like a quick summary. People want to know what the email is about before reading it.
Like the subject line, the first line of the email should be interesting. This way, people are more likely to keep reading your message.
Remember: make the first line of your email really exciting. That way, people are sure to read what you have to say.
Neglecting Personalization is a common email marketing mistake you should avoid.
Mistake 3: Not Personalizing Emails
When you personalize emails, it shows your brand cares about the customer.
A study by GetResponse found that emails with personal headlines are opened by 24% of people, while regular emails are opened by 21%.
For the body of the email, personalized ones have a 3.89% click rate, while non-personalized ones have a 3.29% click rate.
Even though these percentages might seem small, sending lots of emails can make a big difference in a campaign!
Steer clear of this typical marketing error in emails.
Mistake 4: Not using a profile picture on email ID
Almost all email providers can add a profile picture as you would on social media.
The profile picture on the email ID offers several benefits:
- Increased trust and rapport.
- Recognition from the first seconds.
- Visual association.
- Creates a human connection to the person behind the emails.
Your profile picture on your email ID should:
- Be clear, not blurry.
- Be straightforward and visually striking.
- Have a correct aspect ratio for the platform’s format.
- Meet or exceed the platform’s minimum image size requirements.
Never underestimate the human touch. When most of our lives are run by bots, machines, and automated systems, knowing a natural person on the other side of the email can make a massive difference!
Ensure you use a profile picture on your email ID to avoid this marketing blunder.
Mistake 5: Failing to Include an “Unsubscribe” Link for Easy Opt-Out
All emails you send for marketing should allow people to say they don’t want more emails. This helps ensure your email list has only people who like your product or service. It’s important not to waste time on the wrong people.
When you give them a way to unsubscribe, it lets them quickly say they don’t want your emails anymore.
Even though it might not feel great to have people leave, it’s better to have only those who want to be on your email list.
If your emails don’t have an unsubscribe option, people might start saying your emails are spam. It might be a big blunder for Email Marketing.
This can make it hard for your emails to be trusted, and your next marketing might not work well.
In some places, having an unsubscribe option is a rule, so it’s important not to forget it!
Mistake 6: Missed Opportunities for Replies and Questions
They won’t do well if emails don’t let people ask questions or talk back. Always give readers a way to share their thoughts. One good idea is to include a “contact us” link.
This link takes people to a page where they can ask questions or get more information.
You can also use one of the best tools, ConvertPro, to make things like lead magnets.
These are great for collecting leads when email marketing for a group of people you don’t know well.
For example, if you’re a real estate agent, you can ask for someone’s contacts to know when they plan to buy or sell a home in an ad.
Make it a point to avoid this usual marketing misstep in email.
Mistake 7: Overlooking Clear Spelling and Grammar
If your emails have mistakes in spelling or grammar, it might make people think you’re not very smart.
Mistakes can make your email confusing and hard to understand. It can also make your business seem not very professional.
Studies have found that people might leave immediately when there are apparent mistakes because they don’t trust the information.
This isn’t good for your main message or your brand’s reputation.
To prevent this marketing error, having someone check your email before you send it is a good idea. You can ask an essay writing service or someone on your team who’s good at writing to help.
It’s better to be safe than sorry!
Mistake 8: Using Too Many Sales Tactics and Link Stuffing
Your emails should help the people reading them, not just be about making your business better. If your emails are too focused on selling things or have many product links, people might stop being interested.
The balance between emails that help and those that sell is crucial for your email marketing to work well.
Always remember that email marketing is about the person reading the email, not just your business. If you keep that in mind, your email plan should do well.
Don’t let this email mistake be a part of your marketing strategy.
Mistake 9: Using Misslead Headlines
In business, always do what you say. If your email says you have 25 ways to save money on groceries, make sure you give 25 ways!
If a company sends emails that aren’t honest, it can take a long time to build back trust. People won’t wait; they’ll find other companies they can trust.
Here are some simple rules:
- Write professionally, not too emotional or overly excited.
- Let people know you care about their data by including a privacy notice.
- Don’t use tricks like making it seem like the email is a reply when it’s not.
- Small businesses often use misleading headlines, and it can hurt their reputation.
Also, always send emails from your work email, not your personal one. Emails from “Name”@companyname.com are more likely to be opened than ones from an unknown user.
Get rid of this common email mistake for better marketing.
Mistake 10: Relying heavily on graphics and stock photos
Using a lot of pictures in emails isn’t just a problem because they load slowly. If you only focus on pictures and forget the words, it might distract readers and distract them from your main message.
However, if you use diagrams, charts, and the company’s style in an intelligent way, it can build trust and hopefully make more people take action.
Think of designing emails like adding spices to good food. Too much spice can spoil even the best dish, but just the right amount can make it really tasty.
Escape the common pitfalls of email marketing.
Mistake 11: Sending Too Many Emails
Some marketers make the mistake of sending too many emails (or not sending any after a couple of successful campaigns – but that’s another issue).
Even if people like what you send, too many emails can be a distraction. Getting lots of emails can bother even the most loyal readers, who might stop reading them.
It’s best to let people choose how often they want updates when they sign up. For example, they might wish to have a newsletter once a week. Try to stick to their choice.
Also, use automation to send emails regularly, even if the marketer is away on vacation or not feeling well.
Mistake 12: Ignoring the Mobile Version
Because many people use mobile phones, making emails work well on small screens is vital.
Test your email campaigns on different devices to ensure they look good and load quickly. This is important so everyone can enjoy reading your emails, no matter their device.
Marketers can’t make old phones or bad network quality faster, but they can design emails to let most people see the content quickly.
Take care to steer clear of these common errors in email marketing.
Mistake 13: Failing to Monitor Email Campaigns
It’s a good idea to use tracking software in your email marketing. This helps determine which emails make people do specific things, like clicking links or buying stuff. It also helps see if emails are going to spam.
Tracking helps improve your email plan and increases how many people actually do something after getting your email. It shows what’s happening with email sales, so you can change your strategy if needed.
Some systems that help manage customer relationships have tracking tools. Experienced marketers use these tools to check the effectiveness of their email plans and prevent repeating the same marketing mistakes.
Tracking also lets you focus on customers who will open the email and might be interested in special offers.
Mistake 14: Attempting to Engage Users Who Aren’t Interested
It’s more important to keep customers who always come back than to try to get those who don’t open emails or mark them as spam.
Email marketers want to spend time on interested readers who are likely to buy.
Every three months, look at your email list and remove people who haven’t bought anything yet.
Some may think removing potential customers is a bad idea. They might say, “These could be customers if we try a bit harder!”
But in the long run, focusing on customers who are already interested gives a better return on investment.
So, don’t succumb to these familiar email marketing pitfalls.
Mistake 15: Employing Wrong Calls to Action
Why bother with email marketing? Get readers to do something specific, like buy, sign up, or ask for information. To make this work, you need the right call to action.
Email is a simple and cheap way to reach possible customers, but if your campaigns aren’t good, it might seem like you only care about money.
So, here’s the point: Be careful with the words you use for your call to action. Good ones should focus on the customer’s needs, not just what you sell.
Make calls to action that help your readers to prevent this email error. Offer practical solutions, share helpful information, and respect your users’ time and comfort.
Here are some questions for every marketer to consider.
We’ve explained 15 common mistakes new marketers often make in email marketing.
Steering clear of these errors will help you build a loyal customer base and manage your budget wisely.
Remember not to copy from others.
Before you start sending emails, it’s good to think about these questions:
- What does our company want to achieve with emails?
- What’s stopping us from getting better results? (It’s good to know the problems so you can fix them.)
- How do we decide which goals are the most important for our email plan?
- What kinds of emails work the best?
- What do other companies do for email marketing, like using their team or hiring outside experts?
Answering these questions and not making the mistakes we discussed earlier will help you improve your email plan and reach your goals.
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